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Durex
Seggs Ed
PROBLEM
With the lack of sex education in the United States, many people rely on social media to get the info they need. The catch? TikTok, the main platform for these discussions, enforces strict censorship - banning accounts that use sexual language.
Year: 2023
Client: Durex | Agency: Vaynermedia
GCD: Mark Krajan
ACD: William Maitland
INSIGHT
The TikTok sex positive community already developed a coded language designed to bypass TikTok censorship.
Social
BIG IDEA
We turned the Durex TikTok into a free source for sex education, taking on the taboo topics and bridging the gap in the schooling system. All without getting banned.
We created 1001 educational videos and made safe sex go viral! These 3 videos collectively drove 8.8M views with a 2.6% engagement rate, while the best-performing piece achieved a standout 15.7% ER.
Free Seggs Education on TikTok
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