top of page
TikTok
Social Content
PROBLEM
Despite being the world’s trendiest social app, TikTok struggled to make its own brand feel authentic on the very platform it created.
INSIGHT
Year: 2023
TikTok’s audience doesn’t want branded content; they want content that feels like it came from them.
Client: TikTok | Agency: Vaynermedia
GCD: Mark Krajan
ACD: Peter Sitomer
Social
BIG IDEA
We made TikTok act like a creator, not an advertiser.
In only 4 videos, I generated 6.41M views, 1.98M likes, and 17.2K comments — with a ~14.2% engagement rate that outperformed TikTok’s benchmark by over 5×.
Social Content for THE TikTok
bottom of page