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Visa
Step-by-Step
Year: 2024
Client: Visa | Agency: Vaynermedia
ECD: Aaron Howe
GCD: Mark Krajan
Senior Art Director: Samantha Spellman
Senior Creator: Noeli Acoba
Director: George Mays
Social
PROBLEM
Visa powers payments for ~4.8 billion people, but its support is invisible and goes unnoticed.
INSIGHT
The journey to success is constantly talked about - but rarely shown. Creators, artists, and entrepreneurs all face the messy, non-linear climb... we just never see the actual steps.
BIG IDEA
We teamed up with Harry Hudson, a talented artist, to change that. Through his own words (and actual footsteps), he took us through what it really looks like to “make it" - step-by-step.
Step-by-Step with Harry Hudson
Content Results
These three pieces earned an impressive 21M Views, with the Hero cut driving +715% more organic impressions than benchmark! By spotlighting Harry Hudson's inspiring real-life journey in his own words, the content sparked widespread appreciation - boosting love for both him and the Visa brand.
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