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TICKETMASTER
X NBA ALL-STARS
Game & Go Arcade
PROBLEM
Ticketmaster is seen as a monopoly that has taken over the live entertainment inustry.
INSIGHT
Year: 2024
Brands and creators that show humanity and authenticity win on social media.
BIG IDEA
During NBA All-Stars Weekend, we created the Game & Go Arcade where we gave NBA fans the opportunity to meet their favorite NBA players, win epic prizes, and play retro arcade games.
Client: Ticketmaster | Agency: Vaynermedia
ECD: Aaron Howe
CD: Amanda Wallace
Senior Creator (Videographer + Editor): Noeli Acoba
Senior Creator (Videographer): Pablo Lanuza
Senior Creator (iPhone Social Capture): Cesar Perez
Social
Experiential
Game-and-Go Arcade Sizzle Reel
My role: Directing talent, run-and-gun filming with my Sony FX3, and editing in a high environment during the course of the activation weekend.
Content Results
In spite of the negative comments that normally fill Ticketmaster's socials, the following 2 videos had 6.27M Impressions and 90 Comments showing love for the brand.
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